{"id":31448,"date":"2026-05-31T06:17:41","date_gmt":"2026-05-31T06:17:41","guid":{"rendered":"https:\/\/trendifyhubusa.com\/index.php\/2026\/05\/31\/sam-altmans-startup-is-hoping-jared-letos-band-will-make-you-scan-your-eyeball\/"},"modified":"2026-05-31T06:17:41","modified_gmt":"2026-05-31T06:17:41","slug":"sam-altmans-startup-is-hoping-jared-letos-band-will-make-you-scan-your-eyeball","status":"publish","type":"post","link":"https:\/\/trendifyhubusa.com\/index.php\/2026\/05\/31\/sam-altmans-startup-is-hoping-jared-letos-band-will-make-you-scan-your-eyeball\/","title":{"rendered":"Sam Altman\u2019s startup is hoping Jared Leto\u2019s band will make you scan your eyeball"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"flex flex-col\">\n<div class=\"flex-row gap-1 hidden md:flex mt-4\">\n<p><time datetime=\"2026-05-21T16:00:00.000Z\" class=\"text-xs leading-[1.3]\">Published<!-- --> <time class=\"inline items-center font-inter w-fit text-xs leading-[1.3]\" datetime=\"2026-05-21T16:00:00.000Z\"><span>May 21, 2026<\/span><span class=\"!mx-xxs\">at<\/span><span class=\"\">9:00am<\/span><\/time><\/time><\/p>\n<\/div>\n<\/div>\n<div class=\"floats\">\n<p class=\"paragraph-block break-words article-body text-left\">How do you tell a robot from a human being? It\u2019s all in the eyes.<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">Jared Leto would know. In \u201cBlade Runner 2049,\u201d the Oscar-winning actor played the CEO of a company that manufactures replicants, the bioengineered humanoids that steer the storylines in the dystopian sci-fi franchise. Replicants are nearly indistinguishable from humans, but <u><a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/blade-runner-2049-why-is-jared-leto-blind-1047211\/\" target=\"_blank\" rel=\"noopener noreferrer\">their eyes give them away<span class=\"sr-only\"> (opens in new tab)<\/span><\/a><\/u>.<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">Now, instead of making bots, Leto is trying to stop them \u2014 from buying and scalping tickets to the 2027 European tour by his band Thirty Seconds to Mars. To prove that you\u2019re a real human fan, all you have to do is \u2014 you guessed it \u2014 <u><a href=\"https:\/\/sfstandard.com\/2025\/05\/01\/this-is-like-black-mirror-sam-altmans-creepy-eye-scanner-project-launches-in-sf\/\" data-post-id=\"86bf2e97-4014-4e48-909b-4aed7beb1bed\" target=\"_blank\" rel=\"noopener\">scan your eyeball<\/a><\/u>.<\/p>\n<\/div>\n<div class=\"floats\">\n<p class=\"paragraph-block break-words article-body text-left\">Launched last month, <u><a href=\"https:\/\/world.org\/ko-kr\/blog\/announcements\/concert-kit-tickets-for-fans-not-ticket-bots\" target=\"_blank\" rel=\"noopener noreferrer\">Concert Kit<span class=\"sr-only\"> (opens in new tab)<\/span><\/a><\/u> is an online ticketing tool that helps artists reserve tickets for fans with verified World IDs, an encrypted digital passport <u><a href=\"https:\/\/sfstandard.com\/2025\/05\/01\/this-is-like-black-mirror-sam-altmans-creepy-eye-scanner-project-launches-in-sf\/\" data-post-id=\"86bf2e97-4014-4e48-909b-4aed7beb1bed\" target=\"_blank\" rel=\"noopener\">created by an orb<\/a><\/u> that scans your irises and face. It\u2019s the latest application of the \u201cproof of human\u201d technology developed by the Sam Altman-founded company Tools for Humanity.<\/p>\n<\/div>\n<figure class=\"ImageBlock_ImageFigure__ZnquR  inset-image mobile-grid-full mobile-grid-full\" data-align=\"none\">\n<div class=\"relative\">\n<div><picture><source srcset=\"https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S640x427-FWEBP 640w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S750x500-FWEBP 750w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S768x512-FWEBP 768w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S828x552-FWEBP 828w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S1024x683-FWEBP 1024w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S1080x720-FWEBP 1080w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S1200x800-FWEBP 1200w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S1920x1280-FWEBP 1920w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S2048x1365-FWEBP 2048w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S2560x1707-FWEBP 2560w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S3840x2560-FWEBP 3840w\" sizes=\"(min-width: 1001px) 600px, (min-width: 768px) 700px, 100vw\" type=\"image\/webp\"\/><img loading=\"lazy\" decoding=\"async\" class=\"block \" width=\"3000\" height=\"2000\" alt=\"A person holds a smartphone displaying \u201cVerifying uniqueness\u201d next to a futuristic, spherical device mounted on a wooden stand.\" sizes=\"auto, (min-width: 1001px) 600px, (min-width: 768px) 700px, 100vw\" srcset=\"https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S640x427-FPNG 640w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S750x500-FPNG 750w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S768x512-FPNG 768w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S828x552-FPNG 828w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S1024x683-FPNG 1024w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S1080x720-FPNG 1080w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S1200x800-FPNG 1200w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S1920x1280-FPNG 1920w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S2048x1365-FPNG 2048w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S2560x1707-FPNG 2560w, https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S3840x2560-FPNG 3840w\" src=\"https:\/\/assets.sfstandard.com\/image\/994911177489\/image_8t9grme8u962nc61kbdaqdhj6v\/-S3840x2560-FPNG\"\/><\/picture><\/div>\n<\/div><figcaption class=\"basis-full mt-[10px] text-xs font-inter leading-[18px] \" style=\"color:var(--warm-gray-700)\">Sam Altman\u2019s identity-verifying tech startup scans people\u2019s eyes and face to create an encrypted digital ID.<span class=\"image-caption-divider\"> | <\/span><span class=\"image-credit\"><span class=\"sr-only\">Source: <\/span>Morgan Ellis\/The Standard<\/span><\/figcaption><\/figure>\n<div class=\"floats\">\n<p class=\"paragraph-block break-words article-body text-left\">So far, it seems to be working. On Thursday, the company announced that it stopped more than 100,000 automated requests for free tickets to its April 17 <u><a href=\"https:\/\/music.world.org\/events\/liftoff?_gl=1*1qocrdi*_gcl_au*MzU3NDIwMTk1LjE3NzkzMDYwMjQ.\" target=\"_blank\" rel=\"noopener noreferrer\">Humans Only Concert<span class=\"sr-only\"> (opens in new tab)<\/span><\/a><\/u> at the Midway. The show, which featured St. Vicious a\/k\/a St. Vincent and DJ Pee .Wee (the alter ego of Anderson .Paak), required attendees to provide a World ID to claim a ticket. Nearly 1,000 verified humans obtained tickets for themselves and their plus-ones. The bots got nothing.<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">\u201cWhile there\u2019s a lot of important things that you can solve with World ID, I think concerts and music [are] so near and dear to our hearts that we were excited to help solve this problem,\u201d said Tiago Sada, chief product officer at Tools for Humanity. \u201cWe were blown away by the response.\u201d\u00a0<\/p>\n<\/div>\n<div class=\"floats\">\n<p class=\"paragraph-block break-words article-body text-left\">Sada said the Concert Kit concept is simple: If a performer you love is coming to town, you should be able to get a ticket for the price set by the artist \u2014 not by overpaying a reseller.<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">\u201cA lot of times it\u2019s not even that the fans take too long to buy it. Tickets will go on sale, and within a few seconds, all of them are gone, just because of how fast the bots are,\u201d he said. \u201cThis is a problem that is only getting harder to solve [as] AI continues to advance.\u201d<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">Concert Kit works across various ticketing platforms, according to the company. To use the tool, artists and bands create a Concert Kit page, choose the verification level they want fans to use, and upload the ticket codes. (Though orb-level verification is considered the most robust proof that someone is human, World also allows you to simply take a selfie on your phone to verify your humanness.)<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">Thirty Seconds to Mars is <u><a href=\"https:\/\/world.org\/ko-kr\/thirtysecondstomars\" target=\"_blank\" rel=\"noopener noreferrer\">using the application<span class=\"sr-only\"> (opens in new tab)<\/span><\/a><\/u> to set aside a portion of tickets for World ID holders for shows in Munich, Berlin, Hanover, London, and Manchester. Fans need to be orb-verified to get access to the select tickets, which come with one free additional ticket and merch vouchers.<\/p>\n<\/div>\n<section class=\"py-mdl border-y border-y-warm-gray-300\" aria-labelledby=\":Rgp6l36:-heading\">\n<div class=\"flex w-full gap-xs items-start\" id=\":Rgp6l36:-heading\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1em\" height=\"1em\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" class=\"w-[24px] h-[24px]\"><path fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m21 14-3-3h-7a1 1 0 0 1-1-1V4a1 1 0 0 1 1-1h9a1 1 0 0 1 1 1zm-7 1v2a1 1 0 0 1-1 1H6l-3 3V11a1 1 0 0 1 1-1h2\"\/><\/svg><\/p>\n<div class=\"w-full\">\n<h3 class=\"font-bold text-inter-m mb-xs\">Have thoughts on this story?<\/h3>\n<p><button type=\"button\" class=\"text-sfs-blue-500 flex items-center gap-xs\"><span class=\"underline hover:no-underline font-semibold text-inter-m\">Start the conversation<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1em\" height=\"1em\" viewbox=\"0 0 24 24\" class=\"w-[18px] h-[18px]\" aria-hidden=\"true\"><path fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14m-6 6 6-6m-6-6 6 6\"\/><\/svg><\/button><\/div>\n<\/div>\n<\/section>\n<div class=\"floats\">\n<p class=\"paragraph-block break-words article-body text-left\">Why not reserve all tickets for verified humans?<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">\u201cFrom a philosophical perspective, we think that World ID should be optional,\u201d Sada said. \u201cCertainly, there may be fans that, for whatever reason, prefer to not join the system yet, or they just don\u2019t have an orb near them, and I think it\u2019s important that they have the ability to buy tickets just like they would.\u201d<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">To get a World ID, you have to download the app and <u><a href=\"https:\/\/sfstandard.com\/2025\/05\/01\/this-is-like-black-mirror-sam-altmans-creepy-eye-scanner-project-launches-in-sf\/\" data-post-id=\"86bf2e97-4014-4e48-909b-4aed7beb1bed\" target=\"_blank\" rel=\"noopener\">visit a physical World store<\/a><\/u> or partner retailer with an orb device to <u><a href=\"https:\/\/sfstandard.com\/2025\/05\/01\/this-is-like-black-mirror-sam-altmans-creepy-eye-scanner-project-launches-in-sf\/\" data-post-id=\"86bf2e97-4014-4e48-909b-4aed7beb1bed\" target=\"_blank\" rel=\"noopener\">get your eye scanned<\/a><\/u>. In San Francisco, aside from the World flagship on Geary Street, there are orbs at the Gap on Chestnut Street and the Plentea shops on Third and Kearny streets.<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">Nearly 18 million humans have had their eyeballs scanned since 2023, according to Tools for Humanity.<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">\u201cLive music is about connection, energy, and shared experience,\u201d Leto said in a statement. \u201cFans wait years for these moments, and too often bots get there first. We wanted to work with World to create something that helps protect the fan experience and gives real people a fair shot at being part of it.\u201d<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">So does Leto have a World ID?<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">\u201cThat\u2019s a really good question. I actually don\u2019t know,\u201d Sada said.<\/p>\n<\/div>\n<\/div>\n<p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Published May 21, 2026at9:00am How do you tell a robot from a human being? It\u2019s all in the eyes. Jared<\/p>\n","protected":false},"author":1,"featured_media":31449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_animmysite_disable_animation":false,"fifu_image_url":"https:\/\/assets.sfstandard.com\/image\/994911177489\/image_nueg3ebfk951v2gkhnb7cs624a\/-C100.00%25x78.74%25%2C0.00%25%2C7.19%25-S1200x630-FPNG","fifu_image_alt":"","footnotes":""},"categories":[212],"tags":[],"class_list":["post-31448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending-news"],"_links":{"self":[{"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/posts\/31448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/comments?post=31448"}],"version-history":[{"count":0,"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/posts\/31448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/media\/31449"}],"wp:attachment":[{"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/media?parent=31448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/categories?post=31448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trendifyhubusa.com\/index.php\/wp-json\/wp\/v2\/tags?post=31448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}